28 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 29 November 2006 | News Tagged with: Digital Research / statistics (PRODUCT) RED – www.joinred.com Position for August: 59Position for October: 3Positions jumped: 56Red, part of the (RED) brand established to raise awareness and money to invest in African AIDS programs, received a dramatic online boost through its promotion on MySpace last month, resulting in it becoming the 3rd most visited Humanitarian site in October. In the week of the promotion, MySpace accounted for 89.5% of upstream visits to (PRODUCT) Red and MySpace Mail was the No. 2 referrer of visits, accounting for 3.83% of website visits. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. MySpace.com promotion pays off for (Product) Red MySpace members received two emails from MySpace co-founder Tom Anderson, encouraging them to become friends of (RED). The email directed members to (RED)’s MySpace profile myspace.com/joinred which includes links to (PRODUCT) Red and other related websites. (PRODUCT) Red became the No. 18 downstream website from MySpace, which last week ranked No. 10 based on share of UK internet visits among all categories of websites. Brands associated with (RED) also benefited from the MySpace promotion. Converse Online received 9.34% of downstream visits from (PRODUCT) Red during the promotion, Gap received 7.9%, and American Express 2.16%.