is to enhance the user experience, so we have to improve the quality, let visitors feel the material to be found. However, I believe that most webmaster hard original purpose, should not only to the user, but on balance or search engine optimization. Naturally, the quality of the article, at the same time, users love will also get popular search engine. However, the machine language has its natural characteristics, that is to say, the search engine has established the quality standard, and the standard user even cannot capture and perception. For example, the similarity search engine database and analysis program of their own strong; for instance, some sensitive hot topic, perhaps very welcomed by the users, but take into account the policy and commercial interests, the search engine does not necessarily indexed. I think that, if the contents of the original purpose of both search engine optimization, then the experience cannot be ignored, only taking into account the search engine experience, the original effect can be the most incisive play.